Brand Profiles

Independent, evidence-based profiles of major hygiene brands. More brands are added as we verify information from official sources.

Always Always is Procter & Gamble's feminine hygiene brand, launched in the US in 1983, known for the Infinity line with FlexFoam technology and its Pure organic-cotton line. Huggies Huggies is a leading disposable diaper brand launched by Kimberly-Clark in 1978, known for its hourglass fit, elastic leg gathers, pocketed back waistband and the Little Snugglers and Little Movers product lines. Kotex Kotex is Kimberly-Clark's feminine hygiene brand, with roots dating to 1920 when Cellucotton introduced the first commercial disposable sanitary napkin in the US. Merries Merries is Kao Corporation's premium diaper brand, known for ultra-soft air-through nonwoven topsheets, high SAP composite cores and Japanese engineering precision. Moony Moony is Unicharm's premium diaper brand, praised for its air-through softness, natural-feel topsheets and the Sleep Series for overnight protection. Pampers Pampers is a leading diaper brand launched by Procter & Gamble in 1961, known for its Swaddlers, Baby Dry and Sensitive product lines, with a strong focus on overnight protection and skin gentleness.