Pampers

Updated 2026-08-01 · Soft Care Guide Editorial Team

Pampers is a leading diaper brand launched by Procter & Gamble in 1961, known for its Swaddlers, Baby Dry and Sensitive product lines, with a strong focus on overnight protection and skin gentleness.

Quick Facts

Parent company
Procter & Gamble (P&G)
Founded
1961
Headquarters
Cincinnati, Ohio, USA
Core lines
Swaddlers, Baby Dry, Sensitive, Pure Protection, Easy Ups
Key innovation
Superabsorbent polymer (SAP) core since the 1980s

About Pampers

Pampers is one of the world's best-known disposable diaper brands, created by Procter & Gamble in 1961. The brand spans newborn through toddler sizes and is recognized for innovations in absorbency, wetness indicators, and sensitive-skin friendly materials. This page is an independent guide based on public product information and brand documentation; we do not claim to have tested the products ourselves.

Pampers is one of the top-selling diaper brands globally, competing with Huggies (Kimberly-Clark) and regional brands such as Merries (Kao) and Moony (Unicharm).

The History of Pampers

  1. 1957

    P&G engineer Victor Mills begins a project to redesign the disposable diaper, motivated by diaper-changing struggles with his grandson (origin)

  2. 1961

    Pampers is launched commercially by Procter & Gamble in the United States (product-launch)

  3. 1971

    Pampers expands internationally, becoming a global diaper brand (expansion)

  4. 1985

    Pampers introduces Ultra Pampers, one of the first diapers using superabsorbent polymer (SAP) technology for thinner, more absorbent cores (product-launch)

  5. 1990

    Pampers continues global expansion into Asia-Pacific and Latin American markets (expansion)

  6. 1999

    Pampers launches in the Chinese market through P&G China operations (expansion)

  7. 2006

    Pampers introduces Baby Dry with improved absorbency and wetness indicators across major markets (product)

  8. 2010

    Pampers Sensitive line expands, marketed for babies with delicate skin (product)

  9. 2018

    Pampers Pure Protection launches, a line positioned with organic cotton and no fragrance or chlorine bleaching claims (product-launch)

  10. 2020

    P&G announces sustainability commitments for Pampers, including progress toward renewable and recyclable materials (sustainability)

  11. 2022

    Pampers introduces plant-based and renewable material innovations across select product lines (sustainability)

References

  1. Pampers Official - About Pampers — 品牌官方 (accessed 2026-08-01)

This page is an independent guide based on public product information and brand documentation. We do not claim to have tested these products.