Always
Updated 2026-08-02 · Soft Care Guide Editorial Team
Always is Procter & Gamble's feminine hygiene brand, launched in the US in 1983, known for the Infinity line with FlexFoam technology and its Pure organic-cotton line.
Quick Facts
- Founded
- 1983
- Parent Company
- Procter & Gamble
- Signature Technology
- FlexFoam (Infinity line)
- Regional Name
- Whisper (Asia)
About Always
Always is P&G's leading sanitary pad brand, introduced in the US in 1983 and sold as Whisper in parts of Asia. It pioneered liquid-management technology and its Infinity line uses FlexFoam, an absorbent foam core. This page is an independent guide based on public product information and brand documentation; we do not claim to have tested the products ourselves.
The global feminine care market leader, competing with Kimberly-Clark's Kotex in most regions.
References
This page is an independent guide based on public product information and brand documentation. We do not claim to have tested these products.